Search Engine Marketing Consulting & Management Services
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Taking your business to the next level
We specialize in strategic planning, auditing, and managing of the full Google and Bing suite of advertising products to meet your business's needs. We leverage our expertise of these platforms and extensive background knowledge of pay-per-click (PPC) advertising to compliment your existing marketing channels and increase the overall performance of your marketing efforts.
Strategy
We make sure we deeply understand you, your customers, your current acquisition efforts and your business goals. This allows us to develop the best digital strategy for your specific business.
Planning & Execution
Once we thoroughly understand your business and objectives, we combine your ideas with our know-how to build and launch campaigns to reach your target audience and accelerate your growth.
Optimization
We measure and evaluate what works and what doesn't - we are constantly determining if your KPIs and business goals are being met to see how and where we need to adjust our campaigns to maximize your ROI.
Paid Search Marketing Mix
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Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Display
Effective display advertising doubles down on the marketing messages you’ve chosen. Your other PPC campaigns, your social media, and your website messages can be reinforced by display ads to improve brand recall.
Remarketing
Remarketing ads make it easy to keep up with lost website visitors and turn them into converted customers. Effective remarketing ads keep your brand top-of-mind and give customers a clear path down your sales funnel.
Ready to Grow with Us?
15
1500+
20+
4M+
Years of Experience
Campaigns Launched
Countries
Keywords Managed
About Us
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We don't just give good advice. We practice it.
After being in the digital performance marketing space for collectively 15 years, we've almost seen it all. One thing we noticed time and again was that plenty of marketing consultants/agencies were very good at misspending valuable company marketing dollars all the while missing their performance targets and hiding it under the guide of data. We witnessed a tremendous gap between marketing spend and tangible business results. As a result, we decided to create Switch Media Marketing to help companies minimize inefficiencies and maximize results to achieve their paid advertising goals.
Whether you are are simply looking to audit your current accounts, improve performance of existing accounts, or are newly adding PPC to your marketing mix, we are here to help. We customize our approach based off of your needs.
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Initial Conversation - Our initial conversation serves as the foundation for the marketing strategy we design to meet your needs. We seek first to understand your company, it's offerings, your customers, and more. From there we build a customized strategy and timeline for building, launching, and evaluating campaigns.
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Marketing Strategy & Planning - Prior to launching a campaign, we ensure that KPIs and goals are clearly established, so we can benchmark our performance along the way. Once the strategy and goals are laid out, we then use that strategy to create a consistent and compelling message that is a combination of keywords, ad copy, images and site experience to produce results.
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Campaign Analysis and Optimization - Making a plan and setting it in motion is only half the battle of a successful paid marketing campaign. The other half entails consistent monitoring and adjusting to ensure the campaigns are performing at their best and reaching your goals. Our hands on approach ensures that we are in your accounts every single day seeing what we can do to adjust bids, rework ad copy, optimize on-site performance, and monitor competitors to ultimately improve conversions and deliver the highest ROI possible.
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Measure Results and Growth Planning - At the end of the campaign, we study the results to determine whether we succeeded overall in meeting the goals outlined in our initial strategy. From there, we will determine the success of the campaign and how to capitalize on that success to further grow your business.
Our Process
Our Partners
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Leading online advertising network
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